We report on news and innovations from various areas. Exciting, informative and always up to date.

Businesses are keenly framing their strategy to transition their business into the metaverse. The metaverse platform is the main tool to build excellent brand recognition in the metaverse. The metaverse platform needs to have specific tools, features and characteristics to make it easy for businesses to run their brand seamlessly in the virtual world. This article will help you understand what services a metaverse platform needs to provide and how businesses can smoothly establish their presence in the metaverse.

Social commerce is a new-age e-commerce experience that integrates social media experience, video shopping and influencers. Brands can now identify their target audience in social media, and allow them to find, interact, explore their content and guide them to purchases directly on the social media platform, instead of redirecting them to their official merchant website or other e-commerce platforms. This article will help brands understand social commerce, how social media platforms support it, and what it could mean to the brands’ growth.