If we take a look at the statistics of IBM, in the year 2020 around 32% of the world population became a user of AR for shopping. In the retail industry only, the growing market of AR and VR is going to scale to over $2,000 billion by 2027.
These statistics are signaling that AR/VR has covered a long journey and is unstoppable now. Irrespective of the industries, the touch of AR/VR is everywhere. While these used to be niche technologies earlier, now they are growing to contribute to all verticals in scaling processes or productivity.
Covid-19 has acted as a catalyst in the growing importance of Augmented Reality & Virtual Reality. As per Statista, the current annual sales of VR headsets are around $8.52 million units, and the number is going to scale to the 34 million mark by 2024.
In this article, we will be walking through the ways pandemic and technological advancements have surged the demand for AR/VR solutions.
How do Businesses use Augmented Reality/Virtual Reality in work processes?
Long before the pandemic times, the majority of companies were feebly interested in AR (Augmented Reality) and VR (Virtual Reality). Not all of them were focusing on this futuristic technology trend. But, the lockdown era has bound the ventures to move ahead of ideas and research towards implementation.
The simulation of advanced technology has evolved at an unprecedented rate. The hesitation of AR and VR implementation in various verticals is long gone. The companies are presuming it as a tool to ease out the work processes for diverse teams and employees.
Businesses are analyzing the growing futuristic impact of these technologies and complying with trends:
- AR and VR technologies are equally valuable in curating the fun-oriented Serious Learning Environments for immersive learning and training purposes.
- Both technologies are changing the way virtual/hybrid events used to happen. Leverage both technologies to curate an unforgettable experience for attendees.
- The blend of AR and VR technologies in Metaverse space is bridging the gap between the real and virtual worlds.
- Augmented Reality and Virtual Reality revolutionize traditional sales practices. With minimal visits and enhanced remote presentation, we are experiencing shifts in consumer behaviors.
Let’s explore some other leading trends in the industry that are taking processing and scalability to new horizons:
Remote Collaboration
It is one of the basic reasons behind the spark in the growing popularity of AR/VR platforms. With the spread of Covid-19, organizations turned to remote work culture during the lockdown period. That’s what led to the more demand and proactive usage of AR and VR collaboration platforms.
The diverse team members available in various corners of the world can put on the headset and meet in virtual space. The nature of the virtual meeting could be a room or environment as per the meeting agenda (purpose). The meeting members can feel a similar experience like they used to sit at a table together to discuss with the main speaker.
For instance, consider there is a meeting to discuss the 3D modeling of the car that the company is going to launch. What if even in the remote meeting space, everyone can virtually stand around the car, rotate the same, navigate to doors, and do everything that you could have done if available in reality.
A virtual reality headset is a right hardware to convert ordinary meetings into interactive virtual meetings. An avatar can repeat the real person’s motion in virtual space and do everything while the actual person sits idle analyzing all such movements.
Related Read: Things You Need To Know About Virtual Reality Configurators
Employee Education & Training
The usage of AR/VR technologies also expanded to the employee training sector. The employee’s training is simplified to a huge extent while letting them master the technical skills without leaving the comfort of the home.
The worldwide lockdown has created a sense of interest in the AR apps to maintain the complex factory equipment. Simply put, the user needs to put the tablet in front of the equipment and follow the advice to run the processes. Thus, Augmented Reality (AR) and Virtual Reality (VR) can ease employee training and workflow operations.
Retail (Commerce)
AR/VR technologies have gained huge popularity in the global retail sector. Online sellers are understanding and grabbing the potential of this technology to scale their businesses. Be it improving customer experience or easing business operations, the contribution of AR/VR is unmatched. While some retailers are focusing to blend these advanced technologies for basic purposes, others are exploring their full extent.
For instance, a virtual try-on clothing app/platform is a revolutionary move for any apparel store The app will create a 3D model resembling the person, then uses it to fit the virtual clothes. Online shoppers, on the other hand, get a more personalized shopping experience along with confidence in their purchases.
There are countless other trends and advancements in AR/VR technology in the retail sector. Along with that, we can presume how much potential they carry in terms of innovations.
Are you dealing with productivity or process-oriented problem in your business after the unprecedented impact of COVID-19? AR & VR could be the answer to your concerns.
We, at DMG, simplify the complex technologies to bring the perfect solution with high-end usability to the customer end. Our AR/VR solution doesn’t require advanced technical knowledge to configure and launch virtual experiences. While technology has come a long way, we still believe there is a lot more to explore in terms of capability and features.
Related Read: How much do virtual reality projects cost?
Other Comprehensive Reasons Boosting AR/VR Popularity
The lockdown has embarked on the growing demand for AR/VR products in almost every vertical. It is even a big leap in the development of advanced technologies and futuristic trends. The comparison of traditional technologies with cutting-edge AR/VR is a clear signal of the difference. Nowadays, we can experience more rich and realistic experiences.
One other factor contributing to the enhanced popularity of AR/VR is modern-day hardware. The state-of-the-art networking infrastructure combined with powerful hardware offers paced-level connectivity. It even helps in the implementation of AR/VR in complex technical projects.
The information and knowledge growth is also making people interested in these technology trends and hence adopted at customer end. The launch of various customer-driven AR/VR apps is what helps in overcoming technical challenges and learning business cases.
What's next & where to begin?
Remote working and collaboration are the new normal and the trend is going to last in the future as well. The current video conferencing and other approaches are likely to be revolutionized by the changing technology and trends like Augmented Reality (AR) or Virtual Reality (VR). The businesses are likely to figure out the ways to tackle the changing world of customer experiences and employee management post the COVID-19 times. It is a surefire move to invest in boosting capability and up-skilling the emerging talent.
At DMG, we know how to make successful AR and VR projects that have a real impact on your business. We bring futuristic trends and technology as a general solution for verticals like healthcare, IT, retail, education, marketing, etc.
“Unmatched AR & VR Solutions for your Business”
This Is! DMG has helped numerous clients with powerful technology frameworks to boost state-of-the-art processing and seamless connectivity. Get the most out of the talented and diverse team that is continuously involved in AR/VR research and trending implementation. All things considered, we can deliver a guaranteed successful and featured AR/VR solution. Get in touch with us to share your idea/requirement to get the most prompt and reliable consultation right away.
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