Who wants to be a Millionaire
Training App
Shortfacts
- Partner: RTL Interactive
- App & Mobile Browser Game
- Current questions from the last 6 shows and over 20,000 original questions as well as celebrity and themed specials
- Push notification (as soon as new questions are published)
- Languages: German, English
- Produced as a browser game for desktop and mobile devices, as well as an iPhone app
What is the color of a mirror? White, silver, green, or none? Is this supposed to be a joke?
The quiz TV show “Who wants to be a millionaire?” is well-known in many countries around the world. People of all ages love spending their evenings testing their knowledge and guessing answers. And let’s be honest, haven’t we all been dreaming about sitting in the famous chair facing the chance to win a million dollars/euros at least once in our lifetimes?
We brought the fans of the game a step closer to their dreams by developing an application for answering riddles at home or on the go. Both suitable for pure fun or for an actual preparation of the real game.
Challenge
01
The quiz “Who Wants To Be A Millionaire”, was only previously known as a television program. To reward loyal fans, multiple physical iterations of the show were made into card and board games.
However, physical products always have their limits. Playing on the go can be difficult, in most cases you lose your progress and sometimes certain pieces of the game might go missing. Moreover, once the game has been played often enough, players will memorize the answers and all the fun is lost.
How do we ensure that a user experiences the feeling to take a seat on the much-sought-after chair and be able to answer all the original questions of the program under the same conditions?
Solution
02
As a card or board game was not sufficient for ongoing mobile fun, we developed an application that mimics the TV show. In order to increase usability, we came up with the idea to offer both an app for Android and iOS Smartphones as well as a Web Application.
With the app “Who Wants To Be A Millionaire Training Camp” we replicated the experience by using real questions and game rules including all the wild cards from the TV show.
Just like the real show, you have to first qualify by doing a sorting assignment, and then test your knowledge with 15 tricky questions that includes 4 possible answers. A timer makes the experience much more challenging.
Additionally, users have the option to customize their gameplay, whether to access celebrity and themed specials or playthrough the large archive of questions from the TV shows throughout the past years. The Digital Messaging Suite also enables direct interaction with the user. This was achieved with the suite’s push notification service. Upon request, the user is now automatically informed by notifications when new questions arise.
Impact
03
The decision to offer a multi-platform application enabled us to reach more users no matter where they are. A variety of game modes, such as the shuffle or the risk mode, ensure that all types of players can enjoy the game and playfully extend their knowledge. Users now decide if they want to train their knowledge in a certain category, or if they want to go all in straight away.
With the digitalization of one of the most popular quiz gameshow, the application “Who Wants To Be A Millionaire Training Camp” satisfied fans of all ages. The application has millions of users every day, well over 100,000 registered customers and over 60,000 customer reviews.
With the latest questions, the archive and the question specials, the user has a constantly updated platform that guarantees long-term enjoyment! We were able to maintain a large player base with constant updates and the cross platform functionality making it playable on almost every device.
Techstack
- Multi-platform usability: Android and iOS App and Web based gameplay
- Unified Backend for Signup, Login and Questioners with automatic updates from the TV show's Questions Database
- Native Android and native iOS Apps
- Web based Game for direct integration in the mobile web portal
Key Results
- Signups and Gamification as a marketing tool
- Rewarding fans and increasing their loyalty
- More than 20,000 constantly updated questions
- Over 120% more Traffic on the Website after release
Do you want to learn more or are you planning a similar project?
We will be happy to show you how to implement your idea efficiently and successfully, how to inspire users and how to make your brand experienceable in an innovative and interactive way. Just send us an email or make an appointment directly for a free and non-binding first meeting. We are also happy to conclude an non-disclosure agreement with you in advance so that you can openly discuss your idea and information with us – confidentiality, reliability and an open feedback culture for your project can be expected in any case!
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Your Contact
Till Neitzke
Geschäftsführer