Museum 4.0:
VR Experiment for German Emigration Center


  • Client: Deutsches Auswandererhaus Bremerhaven (DAH)
  • Partner: Studio Andreas Heller GmbH Architects & Designers
  • VR application for the first museum 4.0 exhibition at DAH
  • Individual exhibition space for supervised and unattended VR experience
  • Simultaneous study on the use of the concept museum 4.0

A unique exhibition experiment at the Deutsches Auswandererhaus (DAH) in Bremerhaven examined how visitors experience different mediation strategies. Among other things, visitors had the opportunity to experience part of the exhibition in VR. In order to find out the effectiveness of virtual reality visitors were questioned before and after taking part in the exhibition.



How do you tell a story in a way that creates an emotional experience and a long lasting learning effect at the same time?

Virtual reality is increasingly used in e-learning as well as in museums. The challenge is to ensure that people are not only amazed by the technology, but also take away a meaningful experience.

Together with our partner Studio Andreas Heller GmbH Architects & Designers we developed two virtual reality applications in order to examine the effectiveness of VR in exhibitions.

DAH-Museum Sitting
DAH-Museum Looking In



A scientific study is to provide answers to these questions. The idea behind it: By comparing traditional forms of communication and the use of virtual reality, focusing in particular on the emotional effects on visitors. In a specially constructed exhibition, content is conveyed both analogue in classic exhibition rooms and digitally via VR glasses. Together with our partner, we have prepared the story and the accompanying feelings in both analogue and digital form.

To verify the scientific results, two carefully set up surveys were conducted with the test persons before and after the visit. The study focused on four main inquiries:

  1. What impact(s) does VR have on visitors’ emotions during an exhibit visit?
  2. How does VR affect visitor satisfaction?
  3. What is the impact of VR on learning in a museum setting?
  4. How do visitors experience real and virtual objects differently?

The results of the study were extremely insightful and the feedback from the visitors was very positive.



After the exhibition, scientists analysed more than 1400 questionnaires from before and after surveys of the more than 700 participants.

The results varied greatly. It was very vivid to see how differently people perceive virtual reality. After the conclusion of the experiment, we not only received a lot of positive feedback, but are now also in a position to evaluate the experience.


  • Development of two separated VR applications with Assets from the Museum
  • Lenovo explorer glasses on stationary
  • Unity3D with procedural landscape generation

Key Results

  • Interactive Experience
  • Merging of reality and virtual reality
  • Connection of the past and the future
  • Impactful results with a scientific evidence

Do you want to learn more or are you planning a similar project?

We will be happy to show you how to implement your virtual reality idea efficiently and successfully, how to inspire users and how to make your brand experienceable in an innovative and interactive way. Just send us an email or make an appointment directly for a free and non-binding first meeting. We are also happy to conclude an non-disclosure agreement with you in advance so that you can openly discuss your idea and information with us – confidentiality, reliability and an open feedback culture for your project can be expected in any case!

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