Virtual product presentation

360° Experience

You can store 360° VR photos or VR videos in a 360° experience. These can then be viewed by the visitor.

CAD Explorer

We now have sophisticated semi-automated pipelines to generate interactive virtual reality models from your equipment and component CAD data. This allows us to offer you cost-effective solutions for the VR presentation of your CAD-based products and your trade show visitors will be able to experience the benefits of your product in VR in the future - a real relief to make an impression on visitors at a trade show.

Brand Experience

See and move accordingly

The outdoor brand Merell does not explicitly emphasize its hiking boots, but the activities and emotions associated with them. The user undertakes a virtual hike and at the same time actually walks over a small course. What is seen is thus also physically comprehended - an important point for a brand that stands for sporting activity.

Talk about the production

Tequila producer Patrón takes the viewer to his agave fields and shows the artisanal tequila production at the company's own hacienda. In this way, Patrón conveys the image of the tradition- and quality-conscious company.

VR Rooms - Virtual Reality for Groups

VR rooms

The defense and aerospace company Lockheed Martin is sending a converted school bus to U.S. schools to get children interested in space travel. No glasses are used; instead, the bus windows serve as screens. The "Mars Experience" gives the impression that the bus is traveling directly over the surface of Mars.

Virtual reality worlds of experience

Experience product benefits through play

Your visitors can not only experience your products in VR, but entire games or learning worlds can be built around your products. Trade show applications in these areas are often used later in sales to explain product benefits better and more convincingly.

Virtual reality activation

With our VR solutions for eye-catching exhibition stands you can let your visitors fly, ski, swing or work with a chainsaw.

Elements for a successful trade fair appearance with VR

Convincing content

Don't overestimate the effect of VR hardware on your trade show booth, much more important than the hardware is that the content shown fits the target group of the trade show booth. In our experience, trade visitors often want explanatory VR applications that can almost go in the direction of eLearning, while end consumers place particular value on the look and feel of the content.

VR station support & cleaning

VR stations at trade show booths usually also need support, be it to put on the glasses, which is particularly relevant for people who wear glasses, for example, or to give visitors further information for the respective applications. In addition, cleaning the devices is important, especially for events lasting several days; visitors without experience with VR in particular occasionally touch the lenses and fingerprints should be removed with a quick wipe before the next visitor wants to try out the application. Our experience enables us to propose integrated care and cleaning procedures that can be optimally integrated into the processes of your exhibition stand.


At many trade shows you will find an international audience. We therefore recommend preparing all applications in several languages, depending on the target audience, these can be German, English, French or even Chinese. Localization is almost always worthwhile, as international visitors feel taken seriously and especially in China this is a sign of appreciation.

Theft protection

For all electronic devices, theft protection plays a major role at trade shows. With virtual reality equipment, this protection is not quite so simple, as the theft protection must not impair the user experience of the VR application. We have the right theft protection for all VR models and can thus relieve the booth staff of permanent monitoring.

Mirroring the application

Make sure that the VR stations in the public area also have a TV or projector that shows what visitors can expect. On the one hand, this helps to interest visitors in the application; on the other hand, visitors can view the content during any waiting times that may arise.

Battery runtimes & cable routing

Regardless of whether wireless like the Oculus Go/Quest or wired like the Oculus Rift, HTC Vive or Valve Index, the handling of VR headsets should be well considered, because battery runtimes and cable routing on your booth have a direct impact on the user experience. Together with your trade show team and the booth builder, we take care of a perfect solution for these aspects and thus relieve the trade show team from unnecessary problems and sources of danger.

VIP stations

You should always have 1 to 2 VIP stations. These are stations that are not accessible to normal visitors, but are used by your consultants, sales staff and other stand employees when special guests want to gain an insight into the VR content. In order to avoid unnecessary problems with occupied stations here, we always recommend planning free capacities that are only used for such cases.

VR applications as giveaways for trade fairs

After your visitors have gained a first impression of your products in VR at your trade show booth, we recommend offering them a download of the application on their own smartphones. Although the controls and graphics have to be prepared depending on the application, you can leave a lasting impression on your visitors and can subsequently get back in touch with your visitors via push notifications or other app components.


Recommended virtual reality hardware for trade shows

The choice of VR hardware depends on the project. In some cases wireless Oculus Quest or Go are a good choice, in other cases the choice of HTC Vive or Oculus Rift is better. We advise our customers regarding comfort, safety and usage options to find the perfect hardware for your project.
For the other VR components such as computers, VR booth, seats, motion machines, we recommend either a suitable standard component or have corresponding custom-made products produced, depending on the design of your trade fair booth.

What are the costs for virtual reality hardware & content in trade show use?

The costs of a virtual reality extension of your exhibition stand depend on the two components hardware and software. Of course, we offer you complete solutions consisting of hardware and software on request, but it is still important to know how the costs for hardware and software are made up.

In order to estimate the necessary budget, you must first decide how many VR stations you need at your trade fair stand. VR headsets can be rented between €10 to €120 per week, depending on configuration, customization and other hardware. We usually deliver the hardware in packages with insurance, cleaning supplies, transport cases, instructions for the staff at the booth and anti-theft devices. Complex VR stands, which allow customers to swing, sit in a car or ski, for example, are much more complex and are offered by us depending on the application scenario and customer requirements. Here, too, we offer purchase, rental and leasing options.

For the VR content or software, the budget estimation is much more complicated, as the content can go from a simple 360° photo, to interactive 360° movies, to full VR product worlds. We would recommend that you simply approach us with your idea, then we can tell you more precisely what approximate costs you should expect.

Our services for VR content at trade fairs

We are the right partner for successful virtual reality implementation at trade fairs and events. We not only deliver the VR application, but also all other components for a successful trade show appearance – from hardware, maintenance and insurance to the training of your staff and the arrangements with your booth builder. So you have no friction losses, no multi-partner management and clear responsibility for success – so your next trade fair will be a real success – virtual and real!