Campaign Creatives and Landingpage
Insurances are a great invention of mankind and in many areas they are a life saver – literally. But spending money on something intangible for a worst case scenario is not an easy sell. All the more if one considers the media journeys of generations Y and Z. So this campaign takes a new angle and wraps a boring topic in a fun experience.
Campaign Features:
- Campaign story: The testimonials are from the future – so they can tell one of your friends what their future will be like. With or without insurance!
- So users can send the testimonials to find out the future for a friend
- That is a humorous way of dealing with the insurance topic but at the same time underlines the importance of thinking about the future
- The campaign mechanic allows great sharing-effects
Campaign Creatives and Landingpage
Insurances are a great invention of mankind and in many areas they are a life saver. But spending money on something intangible for a worst case scenario is not an easy sell. This campaign takes a new angle and wraps a boring topic in a fun experience.
Campaign features
- Campaign story: The testimonials are from the future - so the can tell one of your friends what their future will be like. With or without insurance!
- So users can send the testimonials to find out the future for a friend
- That is a humorous way of dealing with the insurance topic but at the same time underlines the importance of thinking about the future
- The campaign mechanic allows great sharing-effects