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The EU Data Act was published in the Official Journal of the EU on December 22, 2023 and will enter into force on September 12, 2025. It is a central component of the European data strategy, which aims to promote access to and use of data in the European Union. The aim is to create…
The ability to set clear and achievable goals is critical to the success of any project. The SMART criteria(Specific, Measurable, Achievable, Realistic, and Timely ) provide a proven framework to ensure that your goals are specific, measurable, achievable, relevant and time-bound. In this article, we explain how you can effectively apply SMART criteria to your…
In software development, effective communication is the key to success. Not only does it influence team dynamics and the progress of the project, but it also plays a crucial role in staying within budget. In this article, we will show you how to use targeted communication strategies to ensure that your development team works efficiently…
A large SME client needed a centralized digital infrastructure to optimize and standardize its operating systems for mobile and web-based platforms. The solution involved building a powerful infrastructure to run 10 brand websites, two customer portals, a B2B commerce platform and the integration of multiple service providers delivering different digital solutions.
The corporate startup has launched an innovative telematics car insurance policy that acts as a driving assistant and motivates young drivers to develop an economical and safe driving style. Customers are motivated by an integrated discount system that offers savings of up to 40% on car premiums. The app runs on all common smartphones, measures driving behavior and offers useful features for optimizing driving style.
A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management.
In the dynamic and often complex environment of IT project management, effective communication is crucial to the success of a project. One of the proven methods for optimizing this communication and increasing efficiency is the concept of SPOC – the “Single Point of Contact”. In this article, we explain what SPOC means, what advantages it…
There are many good reasons to change your electricity supplier, not only from an economic point of view, but also from an environmental perspective. In order to switch electricity providers, prospective customers first have to do research and then provide a lot of often unknown personal data in order to obtain the new tariff. This usually increases the cancellation rate for booking processes.
Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client Continental. A product catalog and a dealer search completed the overall customer experience and appropriately showcased the brand. On the operator side, the joint CMS makes it easy to adapt and expand the content in a central system.
In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…