Knowledge hub
Our goal is to provide you with the knowledge you need to make informed decisions and successfully implement your digital strategy. Whether you’re looking for best practices, technical guidance or the latest market research findings, our knowledge hub is your one-stop shop for digital transformation and innovation.
Effective AI implementation: strategies and best practices for your success
For many companies, the implementation of artificial intelligence (AI) is a decisive step towards digitalization and increased efficiency. However, while the possibilities offered by AI are almost limitless, companies often face the challenge of integrating these technologies effectively. A well-thought-out…
AI influencers: opportunities and challenges for brands
In today’s digital world, the way brands communicate with their target audiences is changing rapidly. One of the most exciting developments in this area is AI influencers – artificial intelligence-powered avatars that act as brand ambassadors and take interaction with…
AI customer approach for product launch for a large furniture manufacturer
At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely…
The influence of artificial intelligence on digital product development
Digital product development has evolved rapidly in recent years. Artificial intelligence (AI) is a key factor influencing this development. AI technologies are not only transforming the way products are developed, but also how they are designed, tested and brought to…
Increasing efficiency in IT projects: The importance of the right resources and communication
In today’s digital world, companies are faced with the challenge of making their IT projects efficient. We often see that product teams do not achieve the expected performance. A common reason for this is the gap between the product managers…
The role of the data steward: Your key to effective data management
Companies that use their data effectively can make informed decisions, achieve competitive advantages and increase customer satisfaction. In this context, the data steward plays a key role. As the guardian of data quality and integrity, the data steward ensures that…
Effective intervention: How we optimize existing teams in problematic projects
As an external service provider, we offer customized support for existing teams and help to successfully transform digital solutions. At a time when technological requirements are constantly growing and markets are changing rapidly, it is crucial to remain flexible and…
EU Data Act: impact on digital solutions
The EU Data Act was published in the Official Journal of the EU on December 22, 2023 and will enter into force on September 12, 2025. It is a central component of the European data strategy, which aims to promote…
SMART criteria: A guide to goal setting in project planning
The ability to set clear and achievable goals is critical to the success of any project. The SMART criteria(Specific, Measurable, Achievable, Realistic, and Timely ) provide a proven framework to ensure that your goals are specific, measurable, achievable, relevant and…