Omnichannel content hubs for a major car manufacturer
At a glance
A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management.
Customer: Leading automotive manufacturer
Industry: Mobility
Business segment: B2B, B2C, B2E
Technologies: Integration of CMS, API management, cloud solutions
Short facts
Our fields of work
The initial situation
The car manufacturer had a fragmented content landscape consisting of more than 10 different content management systems. These systems were often disconnected, leading to inconsistencies in brand communication and inefficient workflows. The need to centrally manage both digital and print content was crucial to present the brand coherently and increase efficiency in content production.
The solution
DMG developed a central omnichannel content hub that integrated the existing systems and enabled the car manufacturer to seamlessly manage and distribute content. The solution included:
Result
The establishment of the central omnichannel content hub led to significant improvements for the car manufacturer:
- Uniform brand communication: The integrated platform makes it possible to manage digital and print content consistently, which strengthens the brand identity.
- Increased efficiency: The time required to create and publish content has been reduced by 40%, cutting production costs.
- Faster time to market: Content can now be updated and distributed across multiple channels in less time, allowing the manufacturer to adapt more quickly to market changes.
- Improved collaboration: Centralized management promotes collaboration between different departments and ensures that all content is up to date.
Overall, DMG helped the automotive manufacturer implement a powerful and future-proof content management solution that not only increases efficiency, but also ensures a consistent and engaging brand presence in the digital and printed world.
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