Knowledge for the mobility industry: resources and best practices
In the “Mobility” category of our Knowledge Hub, you will find comprehensive information and resources specifically focused on the challenges and opportunities in the field of mobility. Our content covers a wide range, from innovative technologies such as autonomous driving and electromobility to the latest trends in transportation infrastructure and urban mobility. Here we offer you valuable insights, case studies and best practices to help you actively shape the mobility of the future and adapt your strategies accordingly.
As an external service provider, we offer customized support for existing teams and help to successfully transform digital solutions. At a time when technological requirements are constantly growing and markets are changing rapidly, it is crucial to remain flexible and adaptable. Our expertise enables us to identify the challenges companies face and plan targeted interventions…
The corporate startup has launched an innovative telematics car insurance policy that acts as a driving assistant and motivates young drivers to develop an economical and safe driving style. Customers are motivated by an integrated discount system that offers savings of up to 40% on car premiums. The app runs on all common smartphones, measures driving behavior and offers useful features for optimizing driving style.
A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management.
In the dynamic and often complex environment of IT project management, effective communication is crucial to the success of a project. One of the proven methods for optimizing this communication and increasing efficiency is the concept of SPOC – the “Single Point of Contact”. In this article, we explain what SPOC means, what advantages it…
Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client Continental. A product catalog and a dealer search completed the overall customer experience and appropriately showcased the brand. On the operator side, the joint CMS makes it easy to adapt and expand the content in a central system.
In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…
In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…
In order to offer customers the opportunity to experience the interior lighting outside of showrooms at a reasonable price, we have developed a VR platform that presents the lighting in a vehicle environment that is appealing to customers. By developing an experience that can be used with VR glasses, customized VR boxes made of cardboard and through 360° showrooms, our customer HELLA was able to reach its customers at trade fairs, in the field and online.
A leading automotive supplier was faced with the challenge of consolidating two separate platforms – a dealer portal and a B2B portal. The goal was to create a centralized B2B portal supporting 10 markets and 24 languages, while integrating centralized identity management and extensive role and rights distribution for the participating markets. DMG supported the company in the successful implementation of this complex solution.
Digitalization has fundamentally changed the retail sector in recent years. The point of sale (POS) has evolved from a simple checkout system to a multifunctional experience that not only processes transactions, but also serves as a crucial touchpoint for customers. In this article, we look at the current trends and technologies in the field of…