The role of PIM systems in omnichannel marketing
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The role of PIM systems in omnichannel marketing

In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…

HELLA Virtual Reality sales tool
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HELLA Virtual Reality sales tool

In order to offer customers the opportunity to experience the interior lighting outside of showrooms at a reasonable price, we have developed a VR platform that presents the lighting in a vehicle environment that is appealing to customers. By developing an experience that can be used with VR glasses, customized VR boxes made of cardboard and through 360° showrooms, our customer HELLA was able to reach its customers at trade fairs, in the field and online.

Reducing operating costs: strategies for optimizing the maintenance of digital solutions
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Reducing operating costs: strategies for optimizing the maintenance of digital solutions

In today’s digital business world, companies are looking to reduce their operating costs while maintaining or even increasing the efficiency of their digital solutions. The maintenance of digital solutions plays a crucial role in cost control. By taking targeted measures, companies can optimize maintenance costs and thus reduce their overall costs. In this article, we…

The role of artificial intelligence in the digital transformation
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The role of artificial intelligence in the digital transformation

In today’s business world, digital transformation is no longer just a trend, but a necessity. Companies of all sizes are recognizing the importance of digitalization in order to remain competitive and increase their efficiency. A crucial factor in this transformation process is artificial intelligence (AI). In this article, we look at how AI is driving…

The evolution of customer service: AI chatbots in focus
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The evolution of customer service: AI chatbots in focus

In today’s digital era, companies are constantly looking for innovative solutions to improve their customer service. One of the most groundbreaking developments in this area are AI chatbots. They are revolutionizing not only the way companies interact with their customers, but also customers’ expectations of service. In this article, we take a look at the…

5 steps to a successful digital solution: how start-ups can get off the ground without their own development team
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5 steps to a successful digital solution: how start-ups can get off the ground without their own development team

Many start-ups face a key challenge: There are great ideas, but not always the resources to implement them technologically. The question arises as to how you can develop a digital solution quickly and efficiently, especially if you don’t have your own large development team. The good news is that there are tried-and-tested ways in which…

Team reinforcement vs. project outsourcing: the right strategy for your company

Team reinforcement vs. project outsourcing: the right strategy for your company

In today’s business world, characterized by rapid change and technological advancements, many companies face the challenge of making the best use of their resources. Team augmentation and project outsourcing are two popular strategies that can help you work more efficiently while ensuring the quality of your services. But which approach suits your needs better? In…

Smart To Plan – The revolution in landscaping
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Smart To Plan – The revolution in landscaping

The Smart to plan team has set itself the goal of using innovative technology to support horticulture and landscaping in the digital transformation. At a glance This augmented reality (AR) app and web application uses AR technology to make labor-intensive activities efficient and precise. While the iOS and Android application significantly speeds up the manual…

The biggest levers for a short time-to-market and better products: How to accelerate your IT projects
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The biggest levers for a short time-to-market and better products: How to accelerate your IT projects

In today’s dynamic business world, the ability to implement IT projects quickly and efficiently is crucial to a company’s success. A short time-to-market makes it possible to react more quickly to customer needs, secure competitive advantages and introduce innovative products quickly. But how can this process be optimized? In this article, I will show you…