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AI customer approach for product launch for a large furniture manufacturer

At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely identify potential buyers and implement personalized marketing strategies. Client: Furniture manufacturerIndustry: FurnitureBusiness segment: B2CTechnologies: Artificial…

Effective intervention: How we optimize existing teams in problematic projects

As an external service provider, we offer customized support for existing teams and help to successfully transform digital solutions. At a time when technological requirements are constantly growing and markets are changing rapidly, it is crucial to remain flexible and adaptable. Our expertise enables us to identify the challenges companies face and plan targeted interventions…

Digital platforms | Industry | Maintenance and operation

Centralized digital infrastructure for a large SME customer

A large SME client needed a centralized digital infrastructure to optimize and standardize its operating systems for mobile and web-based platforms. The solution involved building a powerful infrastructure to run 10 brand websites, two customer portals, a B2B commerce platform and the integration of multiple service providers delivering different digital solutions.

Digital products | Financial management | Mobility

Telematics car insurance: an innovative driving assistant for modern drivers

The corporate startup has launched an innovative telematics car insurance policy that acts as a driving assistant and motivates young drivers to develop an economical and safe driving style. Customers are motivated by an integrated discount system that offers savings of up to 40% on car premiums. The app runs on all common smartphones, measures driving behavior and offers useful features for optimizing driving style.

Digital platforms | Mobility

Omnichannel content hubs for a major car manufacturer

A leading automotive manufacturer was faced with the challenge of integrating content from over 10 existing content systems and managing both digital and print content centrally. DMG supported the company in establishing a central omnichannel content hub that enables consistent brand communication and efficient content management.

What is SPOC? An introduction to the concept in IT project management

In the dynamic and often complex environment of IT project management, effective communication is crucial to the success of a project. One of the proven methods for optimizing this communication and increasing efficiency is the concept of SPOC – the “Single Point of Contact”. In this article, we explain what SPOC means, what advantages it…

Digital products | Industry | Technology provider

SMA electricity tariff configurator & registration route

There are many good reasons to change your electricity supplier, not only from an economic point of view, but also from an environmental perspective. In order to switch electricity providers, prospective customers first have to do research and then provide a lot of often unknown personal data in order to obtain the new tariff. This usually increases the cancellation rate for booking processes.

Digital platforms | Mobility

Continental websites

Visibility and brand recognition are of central importance, especially when tapping into foreign markets. A brand and its values must also be appropriately embodied and aligned on websites. In order to optimize usability on both the customer and operator side, we developed a joint CMS for three local websites for our client Continental. A product catalog and a dealer search completed the overall customer experience and appropriately showcased the brand. On the operator side, the joint CMS makes it easy to adapt and expand the content in a central system.

Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

The advantages of a DXP for companies: Why it’s worth investing

In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…