The role of AI in digital asset management
Organizations are faced with an ever-increasing amount of digital content and managing these assets is becoming a critical challenge. Digital asset management (DAM) plays a central role in ensuring that digital content is captured, organized, stored and delivered efficiently. Artificial…
Content optimization for AI search – How companies optimize their digital visibility for AI-powered searches
The way people search for information is currently undergoing a fundamental change. ChatGPT, Perplexity and other AI-supported search engines are not only revolutionizing the way people search for information, but are also presenting companies with completely new challenges when it…
Competitive with AI: Advice for SMEs
Medium-sized companies face the challenge of keeping pace with large companies and innovative start-ups. Artificial intelligence (AI) can prove to be a decisive factor in remaining competitive and optimizing business processes. AI consulting offers valuable support by helping companies to…
The importance of a solid data strategy for companies: Why it’s critical to success
A well-thought-out data strategy enables companies to effectively collect, manage and use their data to make informed decisions and achieve strategic goals.Data has become a valuable asset that not only increases the efficiency of processes, but also provides deeper insights…
Effective AI implementation: strategies and best practices for your success
For many companies, the implementation of artificial intelligence (AI) is a decisive step towards digitalization and increased efficiency. However, while the possibilities offered by AI are almost limitless, companies often face the challenge of integrating these technologies effectively. A well-thought-out…
AI influencers: opportunities and challenges for brands
In today’s digital world, the way brands communicate with their target audiences is changing rapidly. One of the most exciting developments in this area is AI influencers – artificial intelligence-powered avatars that act as brand ambassadors and take interaction with…
AI customer approach for product launch for a large furniture manufacturer
At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely…
The influence of artificial intelligence on digital product development
Digital product development has evolved rapidly in recent years. Artificial intelligence (AI) is a key factor influencing this development. AI technologies are not only transforming the way products are developed, but also how they are designed, tested and brought to…
Increasing efficiency in IT projects: The importance of the right resources and communication
In today’s digital world, companies are faced with the challenge of making their IT projects efficient. We often see that product teams do not achieve the expected performance. A common reason for this is the gap between the product managers…