Digital transformation in retail: technologies and solutions

Digital transformation in retail: technologies and solutions
In the “Retail and FMCG” (Fast Moving Consumer Goods) category of our Knowledge Hub, we offer you valuable information and resources that are specifically geared towards the needs and challenges of the retail and consumer goods industry. Our content includes comprehensive market analysis, best practices, case studies and innovative approaches to help you succeed in an ever-changing market environment. Whether it’s digital transformation, omnichannel strategies, customer loyalty or supply chain optimization, you’ll find the insights you need to future-proof your business.

AI and data | Retail and FMCG

AI customer approach for product launch for a large furniture manufacturer

At a glance As part of the market launch of a new furniture collection, a large furniture manufacturer developed an AI-based recommendation system for targeting customers. This system used a combination of online behavioural data and CRM information to precisely identify potential buyers and implement personalized marketing strategies. Client: Furniture manufacturerIndustry: FurnitureBusiness segment: B2CTechnologies: Artificial…

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Blog | Financial management | How we boost digital teams | Mobility | Retail and FMCG

Effective intervention: How we optimize existing teams in problematic projects

As an external service provider, we offer customized support for existing teams and help to successfully transform digital solutions. At a time when technological requirements are constantly growing and markets are changing rapidly, it is crucial to remain flexible and adaptable. Our expertise enables us to identify the challenges companies face and plan targeted interventions…

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Blog | Financial management | How we boost digital teams | Industry | Mobility | Retail and FMCG | Technology provider

What is SPOC? An introduction to the concept in IT project management

In the dynamic and often complex environment of IT project management, effective communication is crucial to the success of a project. One of the proven methods for optimizing this communication and increasing efficiency is the concept of SPOC – the “Single Point of Contact”. In this article, we explain what SPOC means, what advantages it…

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Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

The advantages of a DXP for companies: Why it’s worth investing

In today’s digital landscape, where customer interactions occur across multiple touchpoints and expectations for personalized experiences are rising, companies must innovate to stay ahead of the competition. A Digital Experience Platform (DXP) is a critical tool to help companies create seamless, consistent and engaging experiences. In this article, we highlight the key benefits of a…

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Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

The role of PIM systems in omnichannel marketing

In today’s digital landscape, omnichannel marketing is more than just a trend; it is a necessity for companies that want to survive in an increasingly competitive market. One of the key technologies that enables the implementation of omnichannel strategies is Product Information Management (PIM) systems. For marketing and IT professionals, it is crucial to understand…

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Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

Digitalization at the point of sale: trends, technologies and their impact on the retail sector

Digitalization has fundamentally changed the retail sector in recent years. The point of sale (POS) has evolved from a simple checkout system to a multifunctional experience that not only processes transactions, but also serves as a crucial touchpoint for customers. In this article, we look at the current trends and technologies in the field of…

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Blog | Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

Instagram bots: how they work and how to use them

Instagram bots are becoming increasingly popular, but they also raise some questions: Do they deliver what they promise? Are they more cost-effective to use than manual efforts? Are they approved? In this article, we look at the pros and cons of Instagram bots. “Quickly gaining tens of thousands of Instagram followers” Our experience with Instagram…

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Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

ELTS end for TYPO3 8.0: Avoid security risks – We support you with the update!

As a reliable partner for companies, we would like to inform you of a significant change: The end of Extended Long Term Support (ELTS) for TYPO3 version 8.0 is coming soon. In this article, we’ll explain why it’s crucial to act now and how we can help you update your TYPO3 installation. We will inform…

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Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

Augmented reality and indoor navigation: the future of indoor orientation

In an increasingly digitalized world, augmented reality (AR) is becoming an integral part of our everyday lives. Especially in combination with indoor navigation, AR opens up completely new possibilities to significantly improve the way we find our way around complex buildings. In this article, we take a look at how augmented reality works in indoor…

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Blog | Digital platforms | Financial management | Mobility | Retail and FMCG

How do voice assistants work? A look behind the scenes

In recent years, voice assistants such as Siri, Google Assistant and Alexa have become an integral part of our everyday lives. These digital helpers allow us to interact with our devices without pressing a button. But how exactly do these voice assistants work? In this article, we take an in-depth look at the technologies behind…

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